SMART move?
The BEST has introduced a SMART card. The first part is fiction, the second part is plastic. For 1200 bucks a month, the BEST lets you get onto any bus anywhere, any time. Now if they came up with movie tickets like that I know that there would be takers. Nonetheless, the economists of the BEST who also double up as conductors seem to have seen something that most consumers haven’t. Hence the only people who have bought the cards are these people and their kith and kin. At a more serious level, 1200 or even the 800 bucks a month option is simply a big loser to the other 12 rake mammoth that easily picks up 5000 people at a time and deposits them the other side of town in half the time. So what if you get badly crushed and start smelling like sardines….the BEST is not aroma-therapeutic either. And on bad days you could end up having two meals on the bus if not three, given traffic and more traffic. The card is hardly SMART. The conductor has a contraption which still needs to do a steth...