Modis Operandi
The Insurance industry has a lot to learn from Narendra ‘bhai’. He sells fear of death better than anyone does and this is one sauda where the Gujju doesn’t look at the bhav, he simple buys it. Sar kaatke jiyo, seems to be the triumphant line that 49% of Gujarat seems to be uttering and how. From Gandhigiri to Modigiri from Gandhinagar to Modinagar, from walking miles to make salt to using guile to shield assault, the state has seen it all. To be fair to the man, he’s ushered in development in a state that has always seen calamity, natural or man-made. Development is the sheep’s clothes that the wolf wears, and the polity loves this attire. Predictably, there is a confusing enigma of a quasi carnivore, with the rare slip through of carnal instincts but also the oft portrayal of the loh purush. There is an orgy of fear, caution, awe, respect, admiration and daresay love that gets evoked when the bearded brahmachari brews brouhaha. He’s larger than the party; the sangh blood in him has d